If Twitter is famous for its tagline “What you are doing”, Foursquare can promote itself with a tagline for example, “What is around you”. To sum it up, Foursquare is an all-new way to explore a city or venture new venues. It is basically a location based application that runs on Blackberry, iPhone, Android and other smart phones of the same line.
Just open this app and you will be able check current locations of your friends, provided they are on your contact list, no matter where you are. However, Foursquare is not just about fun and excitement; it is something more than that. As it highlights important locations, local business owners can be benefited from it immensely, if they can manage to promote their respective businesses.
Ever-expanding Presence
Currently, Foursquare has over 1 millions active users, 1.4 millions venues and over 16 millions check ins. But out of these staggering 4 millions venues, just 200 venues are doing out special offers for its customers. Do you get the point?
It is quite clear that the ever-increasing presence of Foursquare is here to stay and if you want to make the most of it, you need to promote your local business in it somehow.
Get Positive Feedback
As Foursquare allows its users to share tips or recommendations of a particular venue, it can have direct impacts on local businesses. People are likely to avoid a restaurant if they find any of their friends have posted something against it. However, a positive feedback can result in increasing footfalls at that same venue.
Be On Top
What is even more remarkable is that Bing Maps and Google Maps searches are now fetching data from Foursquare venues when people search for local information. Therefore, an impressive presence can make all the difference here. Shouts, tips and citations from Foursquare venues are now being used by Google for displaying its local search result. As Foursquare venue contains everything about a business, you need to be a little careful about it.
Reward and Get Rewarded
Now, the best way to kick start with Foursquare is to search for your business in it. Check the details and make sure that they are correct and are reflecting the nature of your business precisely. However, you need to get registered with Foursquare, otherwise Foursquare users will not be able to check in and post reviews. Be sure to track your presence in it regularly and do not forget to reward your loyal customers because it will definitely have positive impacts on your web presence.
