If you want your website immediately present to your customers on search results, PPC advertising is the best way to go.
A Pay per click, known as PPC advertising can also be used to find out which keyword phrases are performing well for your site before you spend the time and money on an SEO campaign.
It refers to various types of online advertising from text ads on search engines to display banners on external websites.
To achieve maximum results with search and ensure your brand is appearing for the right keywords to the right people, you’ll have to combine organic listings (search engine optimisation) with a paid search strategy.